Founded in 1949, Swedish flooring company Bolon keep esteemed company. . . the likes of Chanel, D&G, Tom Dixon and Jaime Hayon are customers, whilst the one and only, Sir Paul Smith has chosen Bolon's innovative, woven vinyl flooring for his Guest of Honour Stand at this week's Stockholm Furniture Fair. It's at this week's fair that Bolon are debuting their new "Botanic" collection, "a revolutionary breakthrough, woven vinyl flooring with environmental care" that contains a 'plasticiser' that is based upon renewable raw materials from the 'vegetable kingdom'. Fellow Swedes, and friends of We Heart, Form Us With Love, have devised a beautiful visual concept for Bolon's new range, reflecting the product's natural elements by using the product itself on wonderfully oversized, fantasy flora.
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