Sunday, June 7, 2009

slice of smartness

So fun! We were chatting at work (Lauragami and myself) about how they could tweak it to be even better. The tissues could be slightly scented like the fruits, or the boxes could be scratch and sniff.

I wonder how they could twist this concept for the winter season. Hope they do somthing good to keep it going. Below is the photo from in-store at Target. I wish it could have been presented a little different on the shelves. The boxes look so good when placed in a circle shape.
Background information: Los Angeles-based Illustrator Hiroko Sanders created the illustrations for the new Kleenex “Perfect Slice of Summer” tissue box series. Since the illustrations are the primary part of each carton, the challenge was to create artwork utilizing a style that embodies the spirit of summer, and that works uniquely with the carton design.

The three boxes are images of different fruits rendered with a stylized realism that unifies the design of the package with the brand and product.Project credits: Hiroko Sanders, IllustratorJennifer Brock, Senior Designer/Brand Design –Kimberly Clark Corp.

Spotted at Target and found more about it on {}

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