Tuesday, June 23, 2009

sony bravia marketing

How have I not seen a stitch of the Sony Bravia Color commercials until last night when I stumbled upon them on youtube.com. I love them. What I really love, is that they are real--not computer generated. I can't even imagine all the production work that went on to make each commercial happen. Wonderful. Enjoy. It's worth the time to watch.



At first, I thought no way this commercial has to be computer generated, the dominoes can't be real. But they are. . . Watch the behind the scenes footage.

250,000 colored balls being dropped down Filbert and Leavenworth Streets in San Francisco. The Fallon London team included creative director Richard Flintham, copywriter/art director Juan Cabral and agency producer Nicky Barnes. Filming was directed by Nicolai Fuglsig via MJZ with producer Neil Jordan, and director of photography Joaquin Baca-Asay.Editing was done by Russell Icke at The Whitehouse, London. Postproduction was done at The Mill, London. Sound production was done at Wave Recording Studios, London.


Playdoh is a color-themed commercial for the Sony Bravia line of televisions. Produced by Fallon and Passion Pictures, it features amazing stop-motion animation of 200 colorful, mutating plasticine bunnies that ultimately form one giant 30′ bunny in Thomas Paine Park in Manhattan. The ad features the song "She's A Rainbow" by the Rolling Stones.


Advertising Agency: Y&R Asia, Singapore
ECD: Rowan Chanen
Copywriter: Edward Ong
Art Directors: Scott McClelland, Kirsten Ackland
Agency Producers: Kim Lim

Production Company: Velocity Films
Director: Keith Rose
Producer: Karen Kloppers
Director of Photography: Keith Rose

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