dove men

{thedieline.com}

Raison Pure New York has just taken the wraps off the new Dove Men+Care range they have recently designed:

"For more than 50 years, Dove has been synonymous with care and femininity. To create the visual identity for Dove Men+Care, Raison Pure translated the brand's "beautifully uncomplicated" aesthetic to convey masculine simplicity and sophistication. The "brackets" device is a symbol of care and protection coupled with vibrant colors against an elegant field of grey, creating and iconic, honest expression of masculine care and efficacy. In a category that too often relies on cliches of sport, speed and aggressions, this allowed Dove to succeed in a completely new brand space without compromising its fundamental tenets of care and comfort."

I love this commercial. . .

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