Sunday, February 28, 2010

minnesota lottery scratch games

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Colle+McVoy does lots of work for the Minnesota State Lottery. I always find it really amusing, but there's something super special about the latest campaign for scratch tickets. These gems were created by Dustin Black and Brian Ritchie. Apparently hamsters are untrainable little critters, so the results of these were a bit of a gamble.

My favorite was the "bypass tray". I love the writing for the ads paired with the unpredictable hamster antics. My kids would LOVE to see these tv spots- again and again!

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