{from youtube.com} {microsoft site}
I am a Mac-gal but I do like the style of the recent "people ready campaign".
From a Q&A on Microsoft’s Web site:
“As for executing the campaign, we’ve taken a hard look at every advertising and marketing dollar we’re spending, and there are areas where we’re changing plans. We also think we’re getting a great deal on advertising ‘real estate’ right now, so we hope we can get a lot more value out of the dollars we are spending today.”
The new “People-Ready” campaign was developed by ad agency JWT. According to estimates, Microsoft is expecting to spend $200 million on the updated People-Ready program.
More on JWT (founded in 1864) from wikipedia.org:
JWT claims to be the first agency to:
invent copy and layouts
build the first full-service advertising agency
pioneer ad careers for women
produce the first sponsored TV program
develop account planning
create the first international network
JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.
interesting?
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