shop dropping

Brilliant! I want to give this a try. . . About ten years ago, I remember a local Minneapolis design crew went into the bookstores and crammed in flyers about their agency in design books as a little surprise and free advertising to a specific target audience. This "shopdrop" idea is a good way to spice up the everyday marketplace.

SHOPDROP > to covertly place merchandise on display in a store. A form of 'culture jamming'as defined by Ryan Watkins-Hughes, creator of shopdropping.net

SHOPDROPPING MONTREALis a Montreal based collective made up of artists and designers who take part in the act of shopdropping.

for more information on submissions, call for entries or a press kit click here {shopdropping}