Update August 2009: "Spread the beautiful" was developed by Nemer Fieger
I looked and looked and looked some more, till I finally found out who did the rebranding on Bachman's. It was "Black Design". Obviously Black Design, could do a bit more to promote themselves online. This work is good, take some credit. Oh and would you please tell someone at Bachman's to post the new tv spot on youtube? It would have been so much easier to find.
And to anyone out there that knows Tina Wilcox or Black Design Group. . . do they have a website? I can't seem to locate it. odd.