If you know me, you would know that in general I am not a fan of "parades". Yes that may be silly or sad. . . I just don't care for them. But this balloon parade is another story. I like the smart thinking behind it. It is not a constant flow of license characters expanded to 200'.
Back in 2006 art collaborative FriendsWithYou opened Art Basel Miami with an event that rivaled the Macy’s Thanksgiving Day Parade. Toyota Scion commissioned FWY to produce Skywalkers with a set of 18 balloons, ranging from 5 to 60 feet, celebrating our solar system’s “formal acceptance into the universe.” The balloons dotted the Miami Beach sky with the help of various artists like Mumbleboy, Paper Rad and David Choe and 300 volunteers.