I first saw this commercial during the previews before New Moon. So perfect. I love how it shows some many products without seeming obnoxious because you are so distracted by the curiosity of the young boy. I also enjoy the pint size perspective of the filming. Song is by Rosi Golan "Follow the Arrow".
JCP does such a great job casting their commercials. The 2007 back to school spot is still one of my favs!