One more from Mash:
"2 winemakers of the Napa Valley are now on their way to creating their own boutique winery, Linnaea. The founders both have backgrounds in medical anthropology and plant biochemistry.
They are also the face of the brand, doing most of the sales/customer relations work themselves. It made sense to design wine packaging that reflected the personalities of the brand owners, albeit in an unconventional way so that the wine consumer, spoilt for choice, would take notice.
Wine names were created using the Linnaean Binomial system. ‘Linnaea Rhizotomi’, being the 1st release wine. Rhizotomis were the forefathers of chemists and medics, they had knowledge of the plants, when to collect, season, medicinal effects etc. A modern day, slightly twisted and beautiful interpretation of a Rhizotomi was created. A character with knowledge of plant-life, nature and the workings of the universe. This reflected the backgrounds of the brand founders and creates a unique and surreal package standing out amongst the crowd."