Gerber has spent $20 million-plus on ads in each of the past two years, per Nielsen.
"United Babies" shows a montage of stop-action photography featuring children of different ethnicities who grow up as the spot progresses -- from babies to preschoolers. The voiceover says in the background: "Say hello to the Gerber generation. They have some big news to share. The nutrition children get in the first five years can affect their health forever. Think about that. Together we can create a healthier generation, and it all starts with you."