Sunday, February 12, 2012

JCP






{businessinsider.com} From what I have found online, it appears that MOTHER did the new JCP TV spots. Quite a few people have said the TV spots are quite similar to Target TV spots. Bottomline, the JCP stores have to change if they want to increase sales. I stopped by my nearby JCP, it was moving along. I like the new price tags, merchandising was a little more cleaned up and product assortment was arranged better by color. There might be hope.

I think this will be fun to watch. I love it when things start anew.

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