Wednesday, September 9, 2009


I just love this. Schroeder Milk did a good job of shaking things up, but this is quite dramatic. I would love to see a whole shelf of this from a distance.

Designed by Long Island City, NY based Tripple Red:

"Here, we focused on the purity of milk – just a single ingredient – and its connection to the customer as something fresh, enriching and gratifying on the shelf, as well as on the kitchen table! Printed in a single color it also passes the environmentally friendly test. The red-and-white pattern is reminiscent of a stitched, antique tablecloth, but the magic comes into play when the design element transforms into MILK when read from afar."


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