Thursday, May 20, 2010

111 Navy Chair




Made from 111 recycled plastic Coke bottles, the 111 Navy Chair (1944/2009) is the result of a special collaboration between Emeco and Coca-Cola, and it’s available exclusively at Design Within Reach. It took four years of research, design and materials testing to create this chair, which is a plastic version of the iconic 1006 Navy® Chair. Designed to have the attributes of the original aluminum version – strength, durability and comfort – the 111 Navy Chair expands the collection by offering color and a bit of pop (no pun intended). The Navy Chair design constitutes the proprietary Trade Dress of Emeco. Made in U.S.A.

The production of this chair is expected to keep three million plastic Coke bottles out of landfills each year.

1 comment:

  1. Because DWR is a really unethical company that shafts designers, you should buy direct from Emeco. The chair is available on their website.

    Why DWR sucks...

    http://preview.tinyurl.com/3ypg5rr

    http://tinyurl.com/347fnkx

    ReplyDelete