Chike Ozah of Creative Control, recently celebrated for Erykah Badu’s controversial Window Seat music video, said to me, “this goes to show you that music videos are getting more progressive because of technology. It allows us to make things that are more engaging, expanding the boundaries of traditional creativity.”
In the most lavish days of John Landis, Hype Williams and Spike Jonze, video budget was devoted to physical production- actors, location, set creation, etc. Today, the focus is virtual production. Tomorrow…?
We can either wait and watch, or get involved."