Tuesday, September 13, 2011

Gas Powered Everything





"Renault-Nissan has kicked off a massive advertising campaign intended to highlight the advanced technology of electric vehicles with the debut of a pair of videos that bang home the point that consumers depend upon electricity to power items used everyday and that using gasoline is, in some instances, utterly ridiculous.

In one spot, a middle-aged man wakes up for work to the burning whistle of his gas-powered alarm clock and with a few fierce tugs at his coffee maker's rip cord, manages to fire up the gas-gulping machine. That same man, while at the office, walks up to a miniature gas pump to refuel his laptop computer.

Oh, and the owner of a Chevrolet Volt, while standing at the gas pump refueling his plug-in hybrid, watches in envy as another man across the street unplugs his Nissan Leaf and drives off as onlookers watch in amazement. Yep, that's how Nissan sees the world if "Gas Powered Everything."

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